Profile (CV) of the research teaching staff

Journal articles

• Flavián, Carlos; Ibáñez-Sánchez, Sergio; Orús, Carlos; Barta, Sergio. The dark side of the metaverse: The role of gamification in event virtualization. INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT. 2024. DOI: 10.1016/j.ijinfomgt.2023.102726
  
  
• Bretos, María A.; Ibáñez-Sánchez, Sergio; Orús, Carlos. Applying virtual reality and augmented reality to the tourism experience: a comparative literature review. SPANISH JOURNAL OF MARKETING - ESIC. 2023. DOI: 10.1108/SJME-03-2023-0052
  
  
• Ibáñez Sánchez, Sergio; Orús, Carlos; Flavián, Carlos. Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory. PSYCHOLOGY & MARKETING. 2022. DOI: 10.1002/mar.21639
  
  
• Ibáñez-Sánchez, Sergio; Flavián, Marta; Casaló, Luis V.; Belanche, Daniel. Influencers and brands successful collaborations: A mutual reinforcement to promote products and services on social media. JOURNAL OF MARKETING COMMUNICATIONS. 2022. DOI: 10.1080/13527266.2021.1929410
  
  
• Orus, C.; Ibánez-Sánchez, S.; Flavian, C. Enhancing the customer experience with virtual and augmented reality: The impact of content and device type. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT. 2021. DOI: 10.1016/j.ijhm.2021.103019
  
  
• Flavián, Carlos; Ibáñez-Sánchez, Sergio; Orús, Carlos. The influence of scent on virtual reality experiences: The role of aroma-content congruence. JOURNAL OF BUSINESS RESEARCH. 2021. DOI: 10.1016/j.jbusres.2020.09.036
  
  
• Belanche, D.; Flavián, M.; Ibáñez-Sánchez, S. Followers’ reactions to influencers’ Instagram posts. SPANISH JOURNAL OF MARKETING - ESIC. 2020. DOI: 10.1108/SJME-11-2019-0100
  
  
• Flavián, Carlos; Ibáñez-Sánchez, Sergio; Orús, Carlos. Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement. JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT. 2020. DOI: 10.1080/19368623.2020.1770146
  
  
• Casaló, Luis V.; Flavián, Carlos; Ibáñez-Sánchez, Sergio. Be creative, my friend! Engaging users on Instagram by promoting positive emotions. JOURNAL OF BUSINESS RESEARCH. 2020. DOI: 10.1016/j.jbusres.2020.02.014
  
  
• Flavian, Carlos; Ibañez-Sanchez, Sergio; Orus, Carlos. Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination. JOURNAL OF TRAVEL & TOURISM MARKETING. 2019. DOI: 10.1080/10548408.2019.1618781
  
  
• Orús, C.; Gurrea, R.; Ibáñez-Sánchez, S. The impact of consumers’ positive online recommendations on the omnichannel webrooming experience. SPANISH JOURNAL OF MARKETING - ESIC. 2019. DOI: 10.1108/SJME-08-2019-0067
  
  
• Casaló, L.V.; Flavián, C.; Ibáñez-Sánchez, S. Influencers on Instagram: Antecedents and consequences of opinion leadership. JOURNAL OF BUSINESS RESEARCH. 2018. DOI: 10.1016/j.jbusres.2018.07.005
  
  
• Flavián, C.; Ibáñez-Sánchez, S.; Orús, C. The impact of virtual, augmented and mixed reality technologies on the customer experience. JOURNAL OF BUSINESS RESEARCH. 2018. DOI: 10.1016/j.jbusres.2018.10.050
  
  
• Orús, C.; Alava, P.; Ibáñez, S. Neuromarketing en Investigación de Mercados: Una Revisión Práctica sobre su Pasado, Presente y Futuro. REVISTA DE GESTIÓN PÚBLICA Y PRIVADA. 2018
  
  
• Casaló, L.V.; Flavián, C.; Ibáñez-Sánchez, S. Antecedents of consumer intention to follow and recommend an Instagram account. ONLINE INFORMATION REVIEW. 2017. DOI: 10.1108/OIR-09-2016-0253
  
  
• Casaló, L.V.; Flavián, C.; Ibáñez-Sánchez, S. Understanding Consumer Interaction on Instagram: The Role of Satisfaction, Hedonism, and Content Characteristics. CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING. 2017. DOI: 10.1089/cyber.2016.0360
  
  

Scientific chapters

• Instagram as a Learning Space to Introduce Virtual Technology Tools Into Post-COVID Higher Education. Pérez Rueda, Alfredo Luis; Belanche, Daniel; Flavián, Marta; Ibáñez-Sánchez, Sergio. RESEARCH ANTHOLOGY ON APPLYING SOCIAL NETWORKING STRATEGIES TO CLASSROOMS AND LIBRARIES. 2023
  
  

UNIZAR teaching activity

• Fundamentals of digital marketing. Degree in Marketing and Market Research. During academic year 2025-26
  
  
• Online consumer characteristics. Master's in Management, Strategy and Marketing. From the 2024-25 course to the 2025-26 course
  
  
• Principles of marketing. Degree in Business Administration and Management. From the 2023-24 course to the 2025-26 course
  
  
• Commercial communication management. Degree in Marketing and Market Research. During academic year 2024-25
  
  
• Marketing management I. Degree in Business Administration and Management. From the 2021-22 course to the 2023-24 course
  
  
• Commercial distribution management. Degree in Marketing and Market Research. From the 2021-22 course to the 2022-23 course
  
  
• Principles of marketing. Degree in Economics. During academic year 2021-22
  
  
• Online consumer characteristics. Master's in Management, Strategy and Marketing. During academic year 2021-22
  
  
• Product and brand management. Degree in Marketing and Market Research. During academic year 2020-21
  
  
• Principles of marketing. Degree in Business Administration and Management. During academic year 2020-21
  
  
• Marketing planning. Degree in Marketing and Market Research. From the 2018-19 course to the 2019-20 course
  
  
• Strategic marketing. Degree in Marketing and Market Research. During academic year 2018-19