Profile (CV) of the research teaching staff

Labarta Abadía, Nuria
Faculty: Escuela Universitaria de Turismo de Zaragoza
Academic position: Profesor Adjunto
ORCID number: 0009-0000-9899-0927

University degrees
  • Licenciado en Administración y Dirección de Empresas Especialidad Comercialización. Facultad de Ciencias Económicas y Empresariales. 2011

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PhD candidate in the Doctoral Program in Economics and Business Management at the University of Zaragoza. I am currently developing my doctoral thesis at the Department of Marketing Management and Market Research. The research analyzes the impact of product design on brand management, from both the consumer behavior and business perspectives. The study focuses on the field of sustainable luxury, within the furniture category.

I have participated as a researcher in several projects linked to the Industrial Transformation Chair at the University of Zaragoza. Notable among these are the study Gestión del Diseño en las Empresas Aragonesas (2022), conducted in collaboration with CADI (Aragonese Center for Industrial Design), and the project Sostenibilidad del Diseño en la Industria del Mueble en Aragón. Both analyze the role of design as a strategic factor for business competitiveness, with a specific focus on sustainability in the second project.

My research focuses on the relationship between product design, consumer perceived value, and brand positioning strategies in high value-added markets. Special attention is given to aspects related to sustainability, corporate social responsibility, and competitive differentiation. The objective is to contribute both academically and practically to understanding how design decisions influence brand value creation, particularly in sectors where sustainability is a key factor.

In the medium and long term, my research interests are oriented towards the development of models that integrate design, brand strategy, sustainability, and consumer behavior. I am also interested in knowledge transfer to organizations and companies operating in sustainable luxury and responsible consumer goods markets.



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