Profile (CV) of the research teaching staff

Journal articles

• Belanche, Daniel; Barta, Sergio; Jordán, Pau; Fernández, Ana. TikTok influencers and followers’ engagement: the role of authentic leadership, immersion and inspiration. TECHNOLOGY IN SOCIETY. 2026. DOI: 10.1016/j.techsoc.2026.103414
  
  
• Guinalíu, Miguel; Liébana-Cabanillas, Francisco; Jordán, Pau. Adopting Bitcoin in Retail Payments: An Empirical Analysis Using an Extended UTAUT Model. INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION. 2026. DOI: 10.1080/10447318.2025.2506015
  
  
• Belanche, Daniel; Ibáñez-Sánchez, Sergio; Jordán, Pau; Matas, Sergio. Customer reactions to generative AI vs. real images in high-involvement and hedonic services. INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT. 2025. DOI: 10.1016/j.ijinfomgt.2025.102954
  
  
• Flavián, Carlos; Guinalíu, Miguel; Jordán, Pau. Virtual teams are here to stay: how personality traits, virtuality and leader gender impact trust in the leader and team commitment. EUROPEAN RESEARCH ON MANAGEMENT AND BUSINESS ECONOMICS. 2022. DOI: 10.1016/j.iedeen.2021.100193
  
  
• Flavian, C.; Guinalíu, M.; Jordan, P. Antecedents and consequences of trust on a virtual team leader. EUROPEAN JOURNAL OF MANAGEMENT AND BUSINESS ECONOMICS. 2019. DOI: 10.1108/EJMBE-11-2017-0043
  
  
• Guinalíu, M.; Jordán, P. Building trust in the leader of virtual work teams. SPANISH JOURNAL OF MARKETING - ESIC. 2016. DOI: 10.1016/j.reimke.2016.01.003
  
  
• Guinalíu, Miguel; Jordán, Pau. Analysis of the Determinants of Initial Trust on a Virtual Leader. ADVANCES IN INFORMATION QUALITY AND MANAGEMENT. 2015. DOI: 10.4018/978-1-4666-5888-2.ch492
  
  
• Guinalíu Blasco, Miguel; Jordán Blasco, Pau. Determinantes del riesgo percibido y de la confianza inicial en el líder de un equipo de trabajo. Incidencia del entorno de trabajo y los rasgos del líder. CONTABILIDAD Y NEGOCIOS. 2013. DOI: 10.18800/contabilidad.201302.005
  
  

Projects

• S20_23R: METODO. 01/01/23 - 31/12/25
  
  
• ECO2009-10157. CLAVES DEL COMPORTAMIENTO DEL CONSUMIDOR EN LAS REDES SOCIALES VIRTUALES. UN ANALISIS PARA LA GESTION EMPRESARIAL Y DEL CONOCIMIENTO. 01/01/10 - 30/09/13
  
  
• PLATAFORMA BASADA EN LA INTERNET DE LOS OBJETOS PARA LA INTERACCIÓN ENTRE PERSONAS REALES A TRAVÉS DEL MUNDO VIRTUAL MEDIANTE NUEVOS INTERFACES PERSONA-DISPOSITIVO (IFIT). 01/01/09 - 31/12/10
  
  
• TAS3 / TRUSTED ARCHITECTURE FOR SECURELY SHARED SERVICES (FP7 Grant Agreement nº 216287). 01/01/08 - 30/06/10
  
  

Supervision of undergraduate dissertations

• Impacto de la inteligencia artificial en el liderazgo y la optimización de procesos en organizaciones del sector industrial. Universidad de Zaragoza. Notable. 22/09/26
  
  
• Diseño, desarrollo técnico y plan de viabilidad de negocio de rascadores personalizados para banda nervada. Universidad de Zaragoza. Notable. 20/07/26
  
  
• Un estudio ampliado de la experiencia de usuario en el metaverso. . Universidad de Zaragoza. Notable. 24/06/24
  
  

Participation in conferences

• XXXV Congreso Internacional de Marketing AEMARK 2024. Participativo - Ponencia oral (comunicación oral). TOGETHER OR ALONE? THE IMPACT OF SOCIAL PRESENCE ON THE USER EXPERIENCE IN THE METAVERSE Cuenca. 11/09/24
  
  
• XXXV Congreso Internacional de Marketing AEMARK 2024. Participativo - Ponencia oral (comunicación oral). EXPLORANDO LA ADOPCIÓN DEL BITCOIN COMO MEDIO DE PAGO: UNA PERSPECTIVA AMPLIADA DEL MODELO UTAUT. Cuenca. 11/09/24
  
  
• AIRSI24 Generative AI Challenges. Organizativo - Comité científico y organizador. Zaragoza. 10/06/24
  
  

UNIZAR teaching of the last six courses

• Fundamentals of business administration. Bachelor's Degree in Business Management. During academic year 2026-27
  
  
• Fundamentals of business administration. Degree in Rural and Agri-Food Engineering. During academic year 2026-27
  
  
• Odontology clinic management. Degree in Odontology. During academic year 2026-27
  
  
• Sports associations: organisation and management. Degree in Physical Activity and Sports Science. During academic year 2026-27
  
  
• Sports associations: organisation and management. Joint Programme Human Nutrition and Dietetics - Sciencies of Physical Activity and Sports. During academic year 2026-27
  
  
• Socio‐economic aspects of energy. Master's in Renewable Energies and Energy Efficiency. During academic year 2025-26
  
  
• Human resources management. Master's in Industrial Engineering. During academic year 2025-26
  
  
• Fundamentals of business administration. Degree in Telecommunications Technology Engineering. During academic year 2025-26
  
  
• Project module 4 - organizational management. Master's in Industrial Engineering. During academic year 2025-26
  
  
• Fundamentals of business administration. Bachelor's Degree in Mechanical Engineering. From the 2024-25 course to the 2025-26 course
  
  
• Basic principles of business administration. Bachelor's Degree in Industrial Engineering Technology. From the 2024-25 course to the 2025-26 course
  
  
• Creation of tourism products. Master's in Tourism Management and Planning. During academic year 2023-24
  
  
• Marketing management I. Degree in Business Administration and Management. During academic year 2023-24
  
  
• Marketing management II. Degree in Business Administration and Management. During academic year 2023-24
  
  
• Food design for people with special needs. Degree in Human Nutrition and Dietetics. During academic year 2023-24
  
  
• Food design for people with special needs. Joint Programme Human Nutrition and Dietetics - Sciencies of Physical Activity and Sports. During academic year 2023-24
  
  
• Advanced information management techniques. Master's in Tourism Management and Planning. During academic year 2023-24