Profile (CV) of the research teaching staff

Pérez López, Raúl
Department: Departamento de Dirección de Marketing e Investigación de Mercados
Field: Comercialización e Investigación de Mercados
Faculty: Facultad de Economía y Empresa

Research Institute: INSTITUTO DE INVESTIGACIÓN EN INGENIERÍA DE ARAGÓN (I3A)

Number of 6-year periods of research productivity evaluation
  • CNEAI research evaluation. 11/03/24
Academic position: Prof. Titular Univ.

Academic position
  • Secretario del Departamento de Dirección de Marketing e Investigación de Mercados
Email:
ORCID number: 0000-0001-6441-2504

University degrees
  • Master en Gestión de las Organizaciones. Facultad de Ciencias Económicas y Empresariales. 2012
  • Diploma de Especialización en Asesoría Financiera y Gestión de Patrimonios. Universidad de Zaragoza. 2011
  • Licenciado en Derecho. Universidad de Zaragoza. 2010
  • Licenciado en Administración y Dirección de Empresas. Universidad de Zaragoza. 2010

PhDs
  • Doctor en Economía y Gestión de las Organizaciones. Universidad de Zaragoza. 2016

Download curriculum in PDF format Go to ORCID page

 
               
Raúl Pérez López has been an Associate Professor in the Department of Marketing and Market Research at the University of Zaragoza since March 11, 2024. He holds a regional research merit award (sexenio autonómico) recognized by ACPUA and a national research merit award recognized by ANECA. His ORCID iD is 0000-0001-6441-2504.

He has an H-index of 13 (Web of Science) and an i10-index of 14 (Google Scholar). He has authored 24 scientific articles, 14 of which appear in journals indexed in the first quartile of the JCR, and another 6 in the second quartile. Additionally, 7 of these articles are ranked in the first decile of the JCR. Among his most relevant publications are articles in the Journal of Interactive Marketing (D1 in Business), Journal of Business Research (Q1 in Business), Journal of Services Marketing (Q2 in Business), Journal of Service Management (D1 in Management), Computers & Education (D1 in Information Science), and Electronic Commerce Research and Applications (Q1 in Business).

He has received several scholarships throughout his academic career. He was awarded a predoctoral scholarship from the Government of Aragon to complete his PhD, which he declined after obtaining the highly competitive FPU Scholarship (University Faculty Training Program) from the Spanish Ministry of Science and Innovation. He later received an FPU mobility grant to conduct a research stay at ESCP Europe Berlin (Germany) in 2015, and more recently, the José Castillejo Mobility Grant for a research stay in Tampere (Finland, 2022).

His research has been recognized with several awards, including: the Extraordinary Doctoral Award from the University of Zaragoza for the 2016–2017 academic year in the field of Social and Legal Sciences; the Best Paper Award for Early-Career Researchers at the ACEDE National Conference (2015); Second Prize for Best Doctoral Thesis in Retailing from the Spanish Association of Shopping Centres (2018); Finalist for Best Doctoral Thesis at the International Marketing Trends Conference (2018) in Paris; Best Paper Award at the AEMARK Marketing Conference (2023 and 2025); and the AEMARK Award for Business Relevance in Marketing (2023).

Professor Pérez has participated in 14 research projects funded by public and private institutions. His involvement in national research projects within the Spanish National R&D&I Plan and the Generés Research Group is particularly noteworthy. He has led a research project funded by the University of Zaragoza and Ibercaja (01/01/2021–31/12/2021), as well as a project funded by the Ramón Areces Foundation (11/12/2025–11/12/2028). He has also participated in and directed projects in collaboration with major companies such as BSH España SA and Puerto Venecia.

He regularly attends national and international conferences (EMAC, SERVSIG, ACEDE, and AEMARK) and has served as a reviewer for international journals. He has delivered eight invited seminars at the University of Zaragoza, the Public University of Navarre, the University of Navarra, and Tampere University.

Professor Pérez has been involved in teaching for more than 10 academic years, accumulating over 1,700 teaching hours. Some of these courses have been taught within the official postgraduate programs of the University of Zaragoza. Notably, more than 400 of these teaching hours were delivered in English.

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