Profile (CV) of the research teaching staff

Flavián Lázaro, Marta

Department: Departamento de Dirección de Marketing e Investigación de Mercados

Field: Comercialización e Investigación de Mercados

Faculty: Facultad de Economía y Empresa

Instituto: INSTITUTO DE INVESTIGACIÓN EN ECONOMÍA, SOCIEDAD DIGITAL Y SOSTENIBILIDAD (IEDIS)

Docencia UNIZAR de los últimos seis cursos

Strategic and operational planning and management in the contemporary agri-food environment. Máster Universitario en Marketing y Emprendimiento Agroalimentario. During academic year 2026-27
Online consumer characteristics. Master's in Management, Strategy and Marketing. During academic year 2026-27
Marketing planning. Degree in Marketing and Market Research. During academic year 2026-27
Product and brand management. Degree in Marketing and Market Research. From the 2024-25 course to the 2026-27 course
Strategic marketing. Degree in Marketing and Market Research. From the 2023-24 course to the 2026-27 course
Principles of marketing. Degree in Marketing and Market Research. During academic year 2025-26
The communications company. Degree in Journalism. From the 2023-24 course to the 2024-25 course
Marketing planning. Degree in Marketing and Market Research. From the 2022-23 course to the 2024-25 course
Principles of marketing. Degree in Business Administration and Management. During academic year 2022-23
Product and brand management. Degree in Marketing and Market Research. From the 2021-22 course to the 2022-23 course
Commercial communication management. Degree in Marketing and Market Research. During academic year 2021-22
Introduction to marketing research. Degree in Business Administration and Management. During academic year 2021-22

Academic position: Profesor Permanente Laboral

ORCID number: 0000-0002-1232-9706