Profile (CV) of the research teaching staff

Scientific chapters

• García Madurga, Miguel Ángel; Grillo Mendez, Ana Julia. Reconceptualizing Marketing Competencies for the AI Era. ENCYCLOPEDIA OF ARTIFICIAL INTELLIGENCE IN MARKETING. 2025. DOI: https://doi.org/10.1007/978-3-031-75316-9_60-1
  
  
• García Madurga, Miguel Ángel; Grillo Méndez, Ana Julia. Impactos sociales de chatgpt. Reflexiones desde la perspectiva de los implicados. INTELIGENCIA ORGANIZACIONAL, COMUNICACIÓN ESTRATÉGICA E INFLUENCIA EN LA SOCIEDAD POSDIGITAL. 2024
  
  
• García Madurga, Miguel Ángel; Grilló Méndez, Ana Julia. Redefiniendo la pedagogía en la educación en administración de empresas: el impacto transformador de la inteligencia artificial. INNOVACIÓN DOCENTE EN CIENCIAS SOCIALES Y DISCIPLINAS ARTÍSTICAS: ADMINISTRACIÓN DE EMPRESAS, ECONOMÍA, DERECHO, CIENCIAS POLÍTICAS Y ARQUITECTURA, ARTE Y DISEÑO DE MODA. 2024
  
  
• Pessoa de Oliveira, Ana Katarina. Aprendizaje-servicio: empresa y economía al servicio de la sociedad. LIBRO DE ACTAS DE LAS XVI JORNADAS DE INNOVACIÓN DOCENTE E INVESTIGACIÓN EDUCATIVA UZ. 2024. DOI: 10.26754/uz.978-84-09-57532-9
  
  
• Pessoa de Oliveira, Ana Katarina; Leach Ros, Mª Blanca; García Casarejos, Mª Nieves; Grillo Méndez, Ana Julia; Larramona Ballarín, Gemma; Fraj Andrés, Elena; Bernal Cuenca, Estrella; Bernad Morcate, Cristina; Aisa Rived, Rosa María; Montaner Gutiérrez, Mª Teresa; Bordonaba Juste, Mª Victoria; Cabanes Cacho, Mª del Mar; Acero Fraile, Isabel; Lobán Acero, Lidia; Belanche Gracia, Daniel; Díaz Foncea, Millán. Valoración de la metodología Aprendizaje-Servicio desde la perspectiva del estudiante. LIBRO DE ACTAS DE LAS XV JORNADAS DE INNOVACIÓN DOCENTE E INVESTIGACIÓN EDUCATIVA UZ,. 2023. DOI: 10.26754/uz.978-84-09-47205-5
  
  

UNIZAR teaching activity

• Consumer behaviour. Degree in Marketing and Market Research. During academic year 2025-26
  
  
• Commercial distribution management. Degree in Marketing and Market Research. During academic year 2025-26
  
  
• The communications company. Degree in Journalism. From the 2024-25 course to the 2025-26 course
  
  
• Introduction to marketing research. Degree in Business Administration and Management. During academic year 2024-25
  
  
• Principles of marketing. Degree in Marketing and Market Research. During academic year 2024-25
  
  
• Market research I. Degree in Marketing and Market Research. During academic year 2024-25
  
  
• Nutrition: communication and marketing. Degree in Human Nutrition and Dietetics. During academic year 2023-24
  
  
• Nutrition: communication and marketing. Joint Programme Human Nutrition and Dietetics - Sciencies of Physical Activity and Sports. During academic year 2023-24
  
  
• Creation of tourism products. Master's in Tourism Management and Planning. During academic year 2023-24
  
  
• Sports associations: organisation and management. Degree in Physical Activity and Sports Science. During academic year 2023-24
  
  
• Introduction to marketing research. Degree in Business Administration and Management. From the 2020-21 course to the 2022-23 course
  
  
• Consumer behaviour. Degree in Marketing and Market Research. From the 2015-16 course to the 2022-23 course
  
  
• Public and non for profit marketing. Degree in Marketing and Market Research. From the 2014-15 course to the 2022-23 course
  
  
• Marketing management II. Degree in Business Administration and Management. From the 2018-19 course to the 2020-21 course
  
  
• Business management II. Joint Law - Business Administration and Management Programme. From the 2018-19 course to the 2020-21 course
  
  
• Introduction to marketing research. Degree in Business Administration and Management. From the 2015-16 course to the 2017-18 course
  
  
• Market research II. Degree in Marketing and Market Research. During academic year 2016-17
  
  
• Economics of commercial distribution. Joint Program: Management and Business Administration / Law. During academic year 2014-15
  
  
• Business management I. Joint Law - Business Administration and Management Programme. During academic year 2013-14
  
  
• Principles of marketing. Degree in Business Administration and Management. During academic year 2013-14
  
  
• Marketing management I. Degree in Business Administration and Management. From the 2012-13 course to the 2013-14 course
  
  
• Introduction to marketing. Degree in Philosophy. From the 2012-13 course to the 2013-14 course
  
  
• Commercial communication management. Degree in Marketing and Market Research. During academic year 2012-13
  
  
• Market research. Joint Program: Management and Business Administration / Law. During academic year 2012-13
  
  
• Introduction to marketing research. Degree in Business Administration and Management. From the 2011-12 course to the 2012-13 course
  
  
• Market research. Degree in Business Administration and Management. From the 2008-09 course to the 2011-12 course
  
  
• Commercial management II. Degree in Business Administration and Management. During academic year 2010-11
  
  
• Market research. Joint Program: Management and Business Administration / Law. During academic year 2010-11
  
  
• Principles of marketing. Degree in Business Administration and Management. During academic year 2010-11
  
  
• Market analysis. Degree in Business Administration and Management. From the 2009-10 course to the 2010-11 course
  
  
• Commercial management I. Degree in Business Administration and Management. From the 2009-10 course to the 2010-11 course
  
  
• Business economics II. Licenciado en Administración y Dirección de Empresas. From the 2004-05 course to the 2009-10 course
  
  
• Commercial management I. Joint Program: Management and Business Administration / Law. During academic year 2008-09
  
  
• Commercial management II. Degree in Business Administration and Management. During academic year 2008-09
  
  
• Commercial management II. Joint Program: Management and Business Administration / Law. During academic year 2008-09
  
  
• Business economics II. Joint Program: Management and Business Administration / Law. From the 2005-06 course to the 2006-07 course
  
  
• Market research. Licenciado en Administración y Dirección de Empresas. From the 2004-05 course to the 2006-07 course
  
  
• Economics of commercial distribution. Licenciado en Administración y Dirección de Empresas. From the 2003-04 course to the 2006-07 course
  
  
• Commercial management II. Degree in Business Administration and Management. During academic year 2005-06
  
  
• Market analysis. From the 2003-04 course to the 2004-05 course